Position Description

Job Title: Direct Marketing Specialist

General Description:

This position is responsible for strategic input, tactical execution and overall management of multiple-channel direct marketing programs. This role will be responsible the assisting in the strategy of new concepts, improving upon existing initiatives, and supporting tactics to help increase revenue and ROI.

Core Duties and Responsibilities:

Plan and execute results driven direct marketing initiatives from concept to on-time, flawless execution including objective setting, creative brief, project set-up, segmentation selection, proofing, approvals and post-mortem analysis
Work with outside vendors, establishing timeline of all key tasks/ milestone deliverables in project management system and QA and delivery of both the mail and art files.
Proactively monitor, analyze and interpret campaign and tactical performance of programs, present key takeaways for performance improvement using cost-benefit analysis illustrating a firm understanding of project’s feasibility, audience, ROI and overall plan objectives
Align plans according to established Customer Lifecycle milestones and metrics, including Lead Gen/Acquisition, Conversion, Retention, Anti-Defection and Win Back
Drawing on annual plan budget targets, recommend final plans and solicit management approval, inclusive of vetted costs and projected sales
Recommend, develop and manage marketing testing using established metrics to evaluate campaign effectiveness and success in driving key market objectives
Act as Subject Matter Expert and thought leader, build collaborative cross functional relationships, communicate with both internal and extended partners; set up/lead meetings as needed to help deliver successful results
Manage campaign budgets and vendor relationships/ costs with the goal of optimizing ROI; ensure the annual plan is updated for assigned programs
Manage inventory and devise plans for component re-printing and/ or discarding obsolete items
Ensure that marketing programs have been communicated to other key partners and vetted net of potential overlap issues
Regular onsite attendance is an essential function of this position
Additional duties as needed

Position Requirements:

Bachelor’s Degree in Marketing, Communications or related field
5+ years related marketing experience
Accomplished marketer, adept with various marketing strategies and tactics for online and offline direct marketing
Ability to manage multiple projects, priorities and activities with positive attitude
Excellent Communication and presentation skills
Problem solving, analytical and creative skills
Ability to lead cross-function interactions and relationships professionally on behalf of the marketing department
Detail oriented with ability to think one step ahead
Adept with both online and offline media and processes
Proficient in print production, letter shop/ mailing services, data processing and mailing
Ability to work in a fast paced environment while producing detailed work without sacrificing quality
Proficient in Microsoft Office
Ability to provide strategic input and function in a dynamic work environment